On the sofa with Amelia Widell

Meet Amelia Widell - Founder of MELIMELI

Amelia Widell is the entrepreneur and creator behind MELIMELI. With a focus on timeless design, sustainability and personal style, Amelia has created a unique place in the world of interior design. Her passion for color, form and high-quality materials permeates everything from sofas and armchairs to decorative details. Inspired by art, travel and everyday life, Amelia strives to design furniture that makes the home both beautiful and functional. Meet Amelia!

What are your top expert tips for creating a vibrant and
energizing atmosphere in the home?

When I decorate, I always start by creating a mood board that shows what I like. Then I put together a color palette of five accent colors that permeate the entire home. It's important to choose the right color combinations to create a vibrant and stimulating environment. Decorate with small details and accessories that can give your home a playful and personal touch.

Can you share some affordable tricks or DIY projects that
you recommend to give your home a fresh update?

I always have a project in progress at home and I enjoy painting with my daughters Luca and Lucie. It's fun to then hang their drawings on the walls or on the fridge. My top tip for updating your home on a budget is that a sofa can be given a whole new look by buying a new cushion or a beautiful throw. If you have a plain colored sofa at home, our Idea Coral/Whitethrow can transform it into something completely different.

Decorate with details, like placing our Gabriella serving dish on the coffee table.

MELIMELI is the start of a long-term relationship!

Can you give us a preview of what will soon be available in the MELIMELI range?
Are there any exciting new releases coming up?

In 2024 we will launch many new and wonderful products! We will expand our retail range and add new colors to already existing products and maybe the occasional lamp will join the range, who knows!

Amelia's favorite sofa is Luca Grande Striped Coral , you can find it here.