2025-06-11

On the sofa with Angelica Svanström

Meet Angelica Svanström - the stylist with a sense of the personal home.
With a background in fashion and interior design, Angelica has created her own visual universe where color, shape and feeling take place. In her home, she combines the modern with the soft, and inspires thousands of followers daily to dare to decorate with the heart.

Angelica, who are you?

I am heart first, always. Creative to the core with the camera as an extension of the eye or perhaps mostly of the soul. I am a mom, in love, free but rooted. A bit messy, emotional & often in the middle of something. I'm building something of my own, a life, a home, an expression. And my drive? It probably comes from the desire to preserve what otherwise disappears too quickly. I am both security & restlessness. I am driven by making the world a little warmer, a little more true.

How would you describe your visual style - in three words?

Timeless, sensitive, honest.

When do you feel most inspired?

When I let go. When I'm not trying to catch something, but suddenly feel something catching me. It can be a light that hits a face in a certain way, a conversation in the kitchen that trembles a little but still carries something beautiful. When the children are in the middle of their own world and I get to peek. I'm inspired by what's not prepared, that space in between where life feels. Traveling. New places.

Is there anything you never get tired of photographing?

People I love. And the first light of an early morning, when everything is still quiet.

Describe a perfect day for you.

A perfect day starts softly. We stay in bed a little too long. No rush, just skin to skin and their little whispers about dreams they had and the world will have to wait a while. We eat breakfast in no hurry, the doors are open and everything feels a little easier than usual. We do something simple, maybe plant something in the garden, bathe, laugh at nothing. I take photos, collect pictures of moments that only happen once. No pressure, no demands. Just us, barefoot. The evening smells of barbecue and sun-warmed hair. The children fall asleep on our laps, maybe we do too. And I think: "I hope I remember this, just like this."

If we could peek into your image folders, what moods would we find there right now?

Moments that remind me that life doesn't have to be perfect to be beautiful.
You would see a lot of interior design, travel, dust in backlight, moments I almost missed but am so glad I managed to capture. Everything is a little out of focus but still crystal clear.
Travel, outfits, lots of clothes, sampels & dreams. Beautiful places.

What does a 'home' mean to you?

Home for me is not just a place, it is a feeling that lives in my body. It's where I can breathe out, where no one has to be someone else than they are. It's the sound of little feet, the smell of laundry drying in the wind, tired evenings in the kitchen with food that's never quite ready. It's mess, laughter, silence, all at once. Home is also everything we create together. The plants that defy all odds, the children's artwork that climbs the walls and the security that lives in the midst of chaos.

What does it look like where you prefer to drink your morning coffee?

I'm not a coffee drinker haha but I like to sit and roast somewhere in the sun. My favorite place is our lush backyard. There is no place on earth that calms me like it.

Have you made any finds lately that are worth mentioning?

A vintage bag I've been looking for for years, found on a corner of Tradera as if it was waiting for me.

Tell us about a memory that is close to your heart.

God I barely remember what I did yesterday haha, but my births are a strong memory. I will never forget them. Most powerful moments in life.

What do you dream of?

I dream of healthy bodies & a long life.

How do you want others to feel when they see your photos?

Inspiration.

You've just decorated your new office - how would you describe the feeling there?

Inspiring. The interior is well thought out with art & design in focus. The color scheme is soft, the materials natural and every detail is carefully selected. It is a peaceful place to land in.