Amelia Widell is the entrepreneur and creative mind behind MELIMELI. With a focus on timeless design, sustainability, and personal style, Amelia has carved out a unique place in the world of interior design. Her passion for colour, form, and high-quality materials shines through in everything from sofas and armchairs to decorative details. Inspired by art, travel, and everyday life, Amelia aims to design furniture that makes homes both beautiful and functional. Get to know Amelia!
What are your top expert tips for creating a vibrant and energizing atmosphere at home?
When I decorate, I always start by creating a mood board that reflects what I love. Then, I put together a colour palette with five accent colours that flow throughout the home. Choosing the right colour combinations is essential for creating a lively and stimulating environment. Add small details and accessories to give your home a playful and personal touch.
Can you share some budget-friendly tips or DIY projects to give your home a fresh update?
I always have a project going on at home and love sitting down to paint with my daughters, Luca and Lucie. It’s so much fun to display their drawings on the walls or the fridge afterward. My best tip for updating your home on a budget is to give your sofa a whole new look with a new cushion or a beautiful throw. If you have a solid-colour sofa, our Idea Korall/Vit throw can completely transform it.
Decorate with details, like placing our Gabriella serving dish on your coffee table.
MELIMELI is the beginning of a long-term relationship!
Can you share what’s coming soon to MELIMELI’s collection? Any exciting new launches on the horizon?
In 2025, we’ll be introducing many wonderful new products! We’re expanding our range of decor items, adding new colours to existing products, and perhaps a lamp or two might join the collection—who knows!
