A tribute to our dots and stripes – The Anniversary Collection is here
This year, we celebrate 10 years with MELIMELI – a decade of design, visions, and personal homes.
As part of the anniversary, we are now presenting a new interpretation of our iconic polka dot and striped fabrics – this time in a warm, soft nougat brown shade.
It's a tribute to the playful and timeless design language that has always been a part of our DNA – but also a step into the future.
By nurturing what once laid the foundation for MELIMELI, we have created something new that reflects both the history behind us and what we see ahead.
The result is a color that feels calm, embracing, and natural – a new classic for the next chapter.
What inspired you to start MELIMELI?
I felt there was something missing in the market – furniture with character, yet still accessible. I wanted to create something playful but timeless, with a focus on truly fine materials and craftsmanship. It really started with a frustration: why do you have to choose between design and quality – or between price and personality? I decided to try and create what I myself was looking for.
What have been the biggest milestones over these 10 years?
Launching our first sofa, Luca, was an incredible feeling – it set the tone for the entire brand. Another milestone was when we opened our store in Stockholm. It somehow became real then – people coming in, trying out the furniture, asking questions, and getting inspired. And every time we've launched a new fabric or a new collection, it's been a kind of fresh start. But honestly: the biggest thing is probably seeing our furniture in people's homes – that they've become a part of everyday life, memories, and lives.
What is behind the expression in your anniversary collection – and what does it say about MELIMELI's journey?
For me, this collection is about capturing everything that has defined MELIMELI during our first ten years – but also formulating what we want to stand for moving forward. It's not just a celebration, but a reflection. What made us feel different from the beginning? What do we want to hold on to? And what do we want to develop?
I wanted to go back to the playful, the graphic, the unexpected. The dots and stripes were there already in our first sketches – and it felt natural to give them new life in a new, deeper color palette. It's about preserving our roots but with a new expression. A kind of creative closing of accounts – but with an eye to the future.
What happens to a room when the right sofa moves in?
I think we sometimes underestimate how much a single piece of furniture can affect an entire feeling. A sofa is often the largest piece of furniture in the room – but also the most emotional. It's where you land after a long day. Where you gather. Where you live.
When I design a sofa, I don't just think about how it should look – but about how it should feel. What should it say about the person who lives there? Should it stand out, or blend in?
I see every sofa as a kind of soul in the room – something that gives direction to the entire interior design. And it is precisely that feeling we want to capture with our collections: that design does not have to be impersonal. On the contrary – it should be the most personal thing there is.
How would you describe MELIMELI's design DNA?
For me, it's very much about feeling – it should be beautiful, but it shouldn't feel stiff. Our design is soft yet clear. It dares to take up space, without shouting. We work with organic forms, materials that age beautifully, and patterns that stand out yet endure over time. There's always a playfulness at the core, but also a respect for classic craftsmanship. I would say we move somewhere between fashion, art, and interior design.
Which product is your favorite?
Oh god, the hardest question. I love everything we do. But, I still have to say Luca. It's a fantastic sofa that has it all. It's stylish, comfortable, timeless, durable, and really does its job. But then of course, I love our stripes and dots, and it's incredibly fun to give them new love with this collection, they deserve it.
Discover the anniversary collection here.
