Jobb
Send your application to work@melimelihome.se before June 14th.
Marketing optimization manager
Are you a self-motivated team member with an analytical mindset, who can help us realize our online potential and achieve our ambitious business targets? Come, join our great team!
Fogia and Melimeli are two different furniture brands within the same group. We are now looking for a content creator/content manager for a full-time position, shared between the two brands.
As our Marketing optimization manager, you will be responsible for boosting our digital presence and enhancing the outcome. We are looking for someone who can dive into analytics and details, while also maintaining focus on the holistic user journey. You will ideate, plan, experiment, optimize,
and analyze our initiatives to make us achieve our business goals. You will be a part of our marketing team and work closely with our Marketing Director, our web developers, and our Supply Manager.
As a person, you are pro-active, communicative and a team-player. You are comfortable in the combination of accuracy and creativity since the role has a data driven and analytic focus while there is a huge need to challenge existing and create new routines and approaches. You thrive in an environment where a strong focus on result is combined with susceptivity and dialogue.
Tasks (a selection)
Identify high-value opportunities Improve our digital hub (website and e-com), focusing on lead generation, conversion rate, user experience and loyalty
Continuously analyze and optimize the efficiency in the CRM-process
Continuously analyze and optimize the effectiveness for website and e-com
Responsible for follow-up and reporting of relevant KPI:s
Co-responsible for forecast, budget and setting relevant KPI:s
Responsible for establishing a development plan and manage implementation in collab with
other resources and suppliers.
Ensure compliance terms of purchase and regulations
Stay on top of latest business technology
Responsible for planning, managing and follow-up of SEO and SEM
Responsible for defining requirements for internal and external suppliers
Required Skills & Experience
3+ years of experience in e-commerce and driving digital growth
Strong understanding of conversion optimization and web UX best practices
Proven success optimizing conversion rates
Ability to do data analysis, critical thinking, and data-driven decision making
Proficiency with Google Analytics and Google Ads
Proficiency and hands-on experience with web experimentation tools such as Google
Optimize, Adobe Target, or Optimizely
Full working proficiency in English and Swedish
Relevant education, preferably bachelor’s degree in business administration IT/Technology,
marketing and/or engineering
It is a plus if you
Have experience in driving global online growth
Have experience working with online advertising and Facebook Business Manager
Content creator/content manager
Are you a wordsmith and a content wizard, who enjoys telling stories and has the ability to persuade and engage people with words? Then you would be a great fit to our team.
Fogia and Melimeli are two different furniture brands within the same group. We are now looking for a content creator/content manager for a full-time position, shared between the two brands.
As our Content Creator / Content Manager, it is your responsibility to ensure consistency in the tone of voice throughout our different channels, mostly focusing on digital media production. You will translate our marketing strategies, tactics and initiatives into convincing content formats to convert our audience into customers and ambassadors. You excel in copywriting but also master visual content. You will be a part of our brand team and work closely with our Creative Director, Marketing Director and inhouse photographer.
As a person you are a highly communicative team player with an easy-going attitude. You are a grammar perfectionist and a digital native with a broad experience creating content for different online channels and devices. To be successful in this role, we also believe you are a structured person who can handle several ongoing projects at once, with a strong ability to prioritize work and manage deadlines.
Tasks (a selection)
Plan, create, improve, maintain and distribute content to achieve our business goals
Contribute to the content plan and input creative ideas
Articulate a clear brand voice for the two different brands
Develop content with focus on digital media (social media, newsletter, website…)
Support internal departments in creating official material for internal and external use (sales presentations, product sheets, press releases, exhibition material…).
Monitor and analyze content performance and identify best practices
Provide accountability for deadlines
Define requirements for internal and external suppliers
Required Skills & Experience
Higher education in relevant area, such as copywriting, marketing communications or media and communications
Around 3 years of experience as a content creator, content manager, copywriter
Social media savvy
Experience in CMS,
Strong organizational skills and personal leadership
Native-level Swedish and English It is a plus if you
Have experience working in the interior design/furniture/fashion retail industry
Have experience working with Adobe Creative Suite
Have a general SEO understanding
Have experience in creating online ads and Facebook Business Manager
Send your application to work@melimelihome.se before June 14th.
