Jobb

Send your application to work@melimelihome.se before June 14th.

 

Marketing optimization manager

Are you a self-motivated team member with an analytical mindset, who can help us realize our online potential and achieve our ambitious business targets? Come, join our great team!

Fogia and Melimeli are two different furniture brands within the same group. We are now looking for a content creator/content manager for a full-time position, shared between the two brands.

As our Marketing optimization manager, you will be responsible for boosting our digital presence and enhancing the outcome. We are looking for someone who can dive into analytics and details, while also maintaining focus on the holistic user journey. You will ideate, plan, experiment, optimize,
and analyze our initiatives to make us achieve our business goals. You will be a part of our marketing team and work closely with our Marketing Director, our web developers, and our Supply Manager.

As a person, you are pro-active, communicative and a team-player. You are comfortable in the combination of accuracy and creativity since the role has a data driven and analytic focus while there is a huge need to challenge existing and create new routines and approaches. You thrive in an environment where a strong focus on result is combined with susceptivity and dialogue.

Tasks (a selection)

Identify high-value opportunities Improve our digital hub (website and e-com), focusing on lead generation, conversion rate, user experience and loyalty

Continuously analyze and optimize the efficiency in the CRM-process

Continuously analyze and optimize the effectiveness for website and e-com

Responsible for follow-up and reporting of relevant KPI:s

Co-responsible for forecast, budget and setting relevant KPI:s

Responsible for establishing a development plan and manage implementation in collab with

other resources and suppliers.

Ensure compliance terms of purchase and regulations

Stay on top of latest business technology

Responsible for planning, managing and follow-up of SEO and SEM

Responsible for defining requirements for internal and external suppliers

 

Required Skills & Experience

3+ years of experience in e-commerce and driving digital growth

Strong understanding of conversion optimization and web UX best practices

Proven success optimizing conversion rates

Ability to do data analysis, critical thinking, and data-driven decision making

Proficiency with Google Analytics and Google Ads

Proficiency and hands-on experience with web experimentation tools such as Google

Optimize, Adobe Target, or Optimizely

Full working proficiency in English and Swedish

Relevant education, preferably bachelor’s degree in business administration IT/Technology,

marketing and/or engineering

 

It is a plus if you

Have experience in driving global online growth

Have experience working with online advertising and Facebook Business Manager

 

Content creator/content manager

Are you a wordsmith and a content wizard, who enjoys telling stories and has the ability to persuade and engage people with words? Then you would be a great fit to our team.

Fogia and Melimeli are two different furniture brands within the same group. We are now looking for a content creator/content manager for a full-time position, shared between the two brands.

As our Content Creator / Content Manager, it is your responsibility to ensure consistency in the tone of voice throughout our different channels, mostly focusing on digital media production. You will translate our marketing strategies, tactics and initiatives into convincing content formats to convert our audience into customers and ambassadors. You excel in copywriting but also master visual content. You will be a part of our brand team and work closely with our Creative Director, Marketing Director and inhouse photographer.

As a person you are a highly communicative team player with an easy-going attitude. You are a grammar perfectionist and a digital native with a broad experience creating content for different online channels and devices. To be successful in this role, we also believe you are a structured person who can handle several ongoing projects at once, with a strong ability to prioritize work and manage deadlines.

Tasks (a selection)

Plan, create, improve, maintain and distribute content to achieve our business goals

Contribute to the content plan and input creative ideas

Articulate a clear brand voice for the two different brands

Develop content with focus on digital media (social media, newsletter, website…)

Support internal departments in creating official material for internal and external use (sales presentations, product sheets, press releases, exhibition material…).

Monitor and analyze content performance and identify best practices

Provide accountability for deadlines

Define requirements for internal and external suppliers

 

Required Skills & Experience

Higher education in relevant area, such as copywriting, marketing communications or media and communications

Around 3 years of experience as a content creator, content manager, copywriter

Social media savvy

Experience in CMS,

Strong organizational skills and personal leadership

Native-level Swedish and English It is a plus if you

Have experience working in the interior design/furniture/fashion retail industry

Have experience working with Adobe Creative Suite

Have a general SEO understanding

Have experience in creating online ads and Facebook Business Manager

 

Send your application to  work@melimelihome.se  before June 14th.